“desire / craving” in Japanese is 欲, read yoku, ho (よく, ほっ, ほ). It is a Grade 6 Kyōiku kanji, taught in year 6 of Japanese elementary school, and appears in words such as 欲望 (desire).
What does 欲 mean?
新しい本が欲しい。
Same sound, different character — the classic trap. Compare them side by side: