“Exhort / Urge / Encourage” in Japanese is 奨, read shou, sou, susu (しょう, そう, すす). It is a Jōyō kanji taught in Japanese secondary school (junior & senior high) — the 高手 · Master tier beyond the grade 1–6 Kyōiku set, and appears in words such as 奨学金 (scholarship).
What does 奨 mean?
Same sound, different character — the classic trap. Compare them side by side: